Domino R5: Customer Relationship Management
The Way to Work in Customer Relationship Management

A BETTER WAY TO WORK IS HERE-
Build stronger customer relationships with Notes and Domino.

Lotus CRM Solutions

The world is shrinking. And your company's opportunities are growing. Your customers are next door and a world away. They speak dozens of languages and they want answers now--about your products and services, about current orders, about their account.


If you don't serve them a.s.a.p., your competitors will. At the same time, you're under terrific pressure to stay profitable. You've got to service customers worldwide with a leaner, tighter team. You know that technology is the answer. How you get there is the question.


In industries from financial services to manufacturing, from healthcare to electronics, when it comes to sales force automation, marketing and customer services, Lotus Notes and Lotus Domino drive powerful solutions. Prevent just 5% of customer attrition and you can hike profits by 25 - 85%. Here's how:


- Marshall Industries, a California-based distributor of computer and electronics equipment, has a sales force of 600 servicing more than 100,000 customers. Since implementing MarshallNet, its customer and sales management system of which Lotus Notes is a key technology, the company's sales have grown from $575 million to more than $1 billion. Earnings and productivity per person have doubled. And this in a climate of fierce competition and slimming gross profit margins.


-Texas-based CareStream Corporation, provider of pharmacy management systems, uses a sales automation system by IntellAgent Control that runs on Lotus Notes. The result? CareStream has increased customer response time by 30 to 40%, while boosting sales rep accountability. "Everyone in our organization now knows which reps have been calling on which customers and the results of the calls," says Alex Kalasinsky, Vice President of Sales, CareStream Corporation.


Lotus Notes

is the world's leading client software for automating business processes, combining e-mail, groupware and the Internet.


Lotus Domino

is the secure, robust, standards-based server for creating Web-based applications.


With Notes and Domino, you can:


+ Communicate with customers, suppliers and your force in the field
+ Automate sales functions
+ Manage leads
+ Cement customer relationships
+ Strengthen your supply chain
+ Set workflow in motion
+ Offer one source for product and service information
+ Establish Web sites that help customers help themselves
+ Integrate your existing systems and software
+ Schedule meetings and resources
+ And more


Notes and Domino drive sales opportunities.

Build closer customer relationships, keep a jump on competitors and make new sales channels a part of your extended team.


Lotus Notes for messaging and collaborative applications.

There are already hundreds of turnkey and customized mission-critical Notes applications for customer service and sales force automation designed for your industry. Standard equipment on over 30 million desks worldwide, Notes offers industrial-strength client/server messaging that's easy to learn and use. Mobile options that support your sales force - wherever they are. Flexible views of information that offer fresh insight into your data. Cross-platform integration that helps you unlock the potential of enterprise systems. And security that lets you decide which information stays within company walls, which is shared with customers or
business partners, and which is for the general public.

Lotus Domino for business-critical Web-based applications.

Domino adds the latest Internet technology to Lotus Notes. Which means you can extend sales, marketing and customer service applications to the Web with confidence. Domino provides a secure, scalable platform for communicating and collaborating across the Internet, so that work can be accessed and completed anywhere. And Domino Enterprise Connection Services enables you to integrate live data from enterprise systems. Provide up-to-the minute product and rate information. Share sales presentations with distributors. Or allow customers to order online -- 24 hours a day.


Put Lotus CRM Solutions to work -- wherever you work.

Automate sales processes.
Armed with laptops and Lotus solutions, your sales team is unstoppable. Notes and Domino take advantage of mobile technology - multimedia laptop PCs, wireless communications, Palm Pilots and pagers -- to help sales people reduce paperwork and build relationships. Generate proposals and quotes. Input and track orders. Access product specs, blockbuster sales presentations and inventory data. Plus, communicate with headquarters, customers and colleagues to provide answers, share strategies, forecast sales and plan activities.


Manage accounts.
Customer relationship management is mission-critical. With Notes and Domino, your sales force and senior management will get a firm grasp on your customers' history, business objectives, buying habits, contacts, personal information and more. View the material in the ways that are meaningful to you. With this vital data always available, nothing falls through the cracks. The payoff? Nonstop, high-quality customer service. "After the [Notes-based] sales force automation package was out there, we found ourselves in an interesting position. Sometimes we'd walk into a customer and we might know more about their business than they did," says John Bartkus, Business Systems Manager, British Airways.


Share knowledge.
Minnesota Mutual's Pension Division uses Notes to share rates, performance figures, investment options and product descriptions among 11 field sales offices. Make sure your team has immediate access to details on every customer, every offering, every procedure, all the time. Use the Notes Sales Library to bring together approved sales tools, corporate literature, product demos and more. Use Notes Discussions to initiate roundtable "meetings" - online. Share expertise and best practices. Brainstorm around particularly challenging sales situations. And help new recruits get up to speed almost immediately. Instead of keeping it all in your head, keep it all in Notes and Domino.


Strengthen your supply chain.
Invigorate partnerships by improving communication with your suppliers and distributors. Offer them sales and marketing tools. Share manufacturing and inventory information. Track quality. And coordinate efforts on joint projects - easily and securely.


Sell online.
Work the Web with Lotus Domino e-commerce solutions. Capture leads on the Internet and expand your market. Publish product information, including literature and demos. Gather valuable customer feedback to incorporate into your products or services. And let customers check product availability, place orders and process payments securely in real time.


Seize opportunities.
Reach new prospects, shut out your competition and close more sales. Lotus-based opportunity management systems can support your team through every stage of the sales cycle. Notes and Domino not only automate processes, they capture valuable data and report the results. Because you have your finger on the pulse of your business, you'll know exactly where the opportunities lie. And how to seize them. London-based Cookson Electronics uses OverQuota SFA solutions built on Lotus Notes to cross-sell customers and coordinate sales calls worldwide among its four divisions. The upshot? Missed opportunities are a thing of the past.


WHY LOTUS?

The best sales support in the business.


Lotus appreciates your challenges.

Lotus has been delivering results for sales and customer service organizations since you first began to tap the power of networks and personal computers. Today we continue to be the market leader and innovator in collaborative and Web-based solutions.


Lotus has your answers.

Lotus offers the sales force automation, marketing and customer service solutions, the experience, the proven results and the professional teams worldwide to help you exploit new technologies. All to help you improve service quality, trim waste and maximize your profits.


Lotus is easy.

To minimize training, Notes offers an easy-to-learn user interface (UI). Pre-formatted templates allow users to capture valuable information with a combination of mouse-clicks and typing. As a result, you establish standard procedures for recording and accessing information electronically.


Lotus offers rapid results.

With Notes and Domino, it's easy to create pilot applications on the fly. Start with messaging, then automate paperwork, workflow, and collaboration as your needs dictate. Whether you have ten employees or tens of thousands, Lotus solutions can help your organization run more efficiently and effectively.


Lotus is secure.

No collaborative solutions address security, reliability and accountability so comprehensively as Notes and Domino. Fine-grained controls allow you to protect information down to specific fields, so only authorized users can view and update vital documents.


Lotus protects your investment.

Lotus solutions build on your back office systems, mainframes, relational databases, desktop applications and more. Not only can you keep what you have -- you can get better use out of it, making sure that everyone who needs the information can access it.


Lotus never stands still.

With Lotus' parent IBM, we're leading the industry with Web-based document management and e-commerce solutions. All to keep your sales up and your technology costs down.


Lotus offers you a world of help.

You don't need a large IT organization to benefit from Lotus technology. Lotus and IBM's global presence means that there are proven solutions -- and expertise -- right in your region. More than 100,000 Lotus and IBM professionals provide services in 159 countries. Our growing network of 17,000 Business Partners worldwide offer solutions and services to help you install, craft and enhance your Notes and Domino systems. Lotus Consulting can help you establish best practices going forward. And extensive networking services give you the option to outsource your infrastructure requirements to whatever degree you need. Our products are translated into dozens of languages, so we're sure to speak yours.

Kolaco, Inc.
88 East Main Street, Suite 300H
Mendham, NJ 07945
P 973.984.3000
sales@kolaco.com

© 2012 Kolaco, Inc. All rights reserved.